--- title: Integrating Social Responsibility into Corporate Campaign description: Discover how Tokuyama Dental America celebrates its 100th anniversary by integrating social responsibility into its campaign, supporting Give Back a Smile program. image: https://blog.tokuyama-us.com/hubfs/shutterstock_260617829.jpg --- [** 1.877.378.3548](tel:18773783548) [tel:18773783548](tel:18773783548)[** info@tokuyama-us.com](https://blog.tokuyama-us.com/contact-us/) [Login](https://blog.tokuyama-us.com/integrating-social-responsibility-into-corporate-campaign#) ![](https://blog.tokuyama-us.com/hubfs/Tokuyama%20February2018%20Theme/images/bg_header.png) [![](https://blog.tokuyama-us.com/hubfs/Tokuyama%20February2018%20Theme/images/icon10.png) ![](https://blog.tokuyama-us.com/hubfs/Tokuyama%20February2018%20Theme/fonts/icon10.png)](https://www.tokuyama-us.com/cart/) Search this site on Google Search Google - [Tokuyama Empowers](https://blog.tokuyama-us.com/topic/tokuyama-empowers) - [Corporate Social Responsibility](https://blog.tokuyama-us.com/topic/corporate-social-responsibility) # [Integrating Social Responsibility into Corporate Campaign](https://blog.tokuyama-us.com/integrating-social-responsibility-into-corporate-campaign) [Read More →](https://blog.tokuyama-us.com/integrating-social-responsibility-into-corporate-campaign) - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tokuyama-us.com%2Fintegrating-social-responsibility-into-corporate-campaign) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.tokuyama-us.com%2Fintegrating-social-responsibility-into-corporate-campaign) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.tokuyama-us.com/integrating-social-responsibility-into-corporate-campaign) [All Posts](https://blog.tokuyama-us.com) # Integrating Social Responsibility into Corporate Campaign - [Tweet](https://twitter.com/share) By: Anna Mai *Associate Product Manager, Tokuyama Dental America* --- In 2018, [Tokuyama Corporation](https://www.tokuyama.co.jp/eng/) celebrated its 100th birthday. For the past century, Tokuyama Dental America's parent company worked diligently behind the scenes to develop products that improved the lives of people ranging from quality dental composites to materials in transitional eyeglass lens. Its impact is far-reaching and the company is one of the largest and most advanced chemical and silicon manufacturers in the world with more than 10,000 patent applications, 5,400 employees, and operations in 70 countries. To celebrate the anniversary, Tokuyama Dental America launched a campaign to educate dental professionals on the origins and impact of the company. The goal of the campaign was to drive people to [www.tokuyamarevealed.com](http://www.tokuyamarevealed.com), so dental professionals could watch a video and learn more about the company's history. Tokuyama Dental America integrated social responsibility into the campaign by committing to donate $1 of dental product for every website visitor that watched a video of Tokuyama's origins. Tokuyama Dental America selected the American Academy of Cosmetic Dentistry Charitable Foundation’s (AACDCF) Give Back a Smile program as its beneficiary.  Give Back a Smile provides free dental care to adult women and men who have suffered dental injuries from domestic and sexual violence. At the end of the campaign, a donation of more than $86,000 worth of dental products was given in support of Give Back a Smile's work. The organization has an amazing mission and Tokuyama Dental is very fortunate to be partnered with a great organization that helps domestic and sexual violence victims restore their smiles. Every time they look into the mirror, they can see themselves as the beautiful people they are and not the victims they once were. ###### Anna Mai ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [OMNICHROMA (11)](https://blog.tokuyama-us.com/tag/omnichroma) - [Composite (10)](https://blog.tokuyama-us.com/tag/composite) - [One-Shade (7)](https://blog.tokuyama-us.com/tag/one-shade) - [OMNICHROMA FLOW (6)](https://blog.tokuyama-us.com/tag/omnichroma-flow) - [Flowable (5)](https://blog.tokuyama-us.com/tag/flowable) - [Corporate Social Responsibility (4)](https://blog.tokuyama-us.com/tag/corporate-social-responsibility) - [Tokuyama Empowers (4)](https://blog.tokuyama-us.com/tag/tokuyama-empowers) - [Estelite Bulk Fill Flow (3)](https://blog.tokuyama-us.com/tag/estelite-bulk-fill-flow) - [Tokuyama Universal Bond (3)](https://blog.tokuyama-us.com/tag/tokuyama-universal-bond) - [Denture Reline (2)](https://blog.tokuyama-us.com/tag/denture-reline) - [EsteCem II & Tokuyama Universal Bond System (2)](https://blog.tokuyama-us.com/tag/estecem-ii-tokuyama-universal-bond-system) - [Estelite Omega (2)](https://blog.tokuyama-us.com/tag/estelite-omega) - [Sofreliner Tough (2)](https://blog.tokuyama-us.com/tag/sofreliner-tough) - [Bonding Agent (1)](https://blog.tokuyama-us.com/tag/bonding-agent) - [Desensitizer (1)](https://blog.tokuyama-us.com/tag/desensitizer) - [EsteCem II System (1)](https://blog.tokuyama-us.com/tag/estecem-ii-system) - [Mental Health (1)](https://blog.tokuyama-us.com/tag/mental-health) - [Rebase II (1)](https://blog.tokuyama-us.com/tag/rebase-ii) - [Shield Force Plus (1)](https://blog.tokuyama-us.com/tag/shield-force-plus) - [cement (1)](https://blog.tokuyama-us.com/tag/cement) - [stress (1)](https://blog.tokuyama-us.com/tag/stress) [see all](https://blog.tokuyama-us.com/integrating-social-responsibility-into-corporate-campaign#) ## Subscribe to Email Updates ### Subscribe to Email Updates ## Related Posts ## [Repair Don't Replace: The Smart Solution for Fractured Restorations](https://blog.tokuyama-us.com/repair-dont-replace) While replacement of a fractured porcelain crown remains the ideal treatment option in many cases, it is not always practical for every patient. 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